Posted on December 10, 2013
For our opening day, we wanted to make a promo video for the history books. Opening an epic clinic begs an equally epic announcement, yes? Hopes were high: we could make history like the iconic 1984 Apple ad, we could amass millions of YouTube watches like the Dollar Shave Club’s clever, single-shot and single-cut video. We could be famous!
“Production studio, actors, film crew, let’s line ‘em up!” we shouted.
Then we reviewed our marketing budget. Turns out we had none. We had gone and focused all our resources on building an amazing space and providing world-class care for our patients…and there wasn’t anything left in the piggy bank for shameless self-promotion.
So we made the best of what we had: a D-list celebrity doctor, a low-to-medium quality camera, a ratty Mac laptop, two severely entitled millennials, and our beautiful nearly-finished clinic space itself.
Here’s what we came up with…let us know what you think!